Tarihin mai zanen hoto Paul Rand

Wani Hoton Sakamako a Zane Zane na Hotuna

Peretz Rosenbaum (wanda aka haife shi 15 ga watan Agustan shekara ta 1914, a Brooklyn, NY) zai canja sunansa zuwa Paul Rand kuma ya kasance daya daga cikin masu zane-zane a cikin tarihi . Ya fi kyau saninsa game da zane-zane da kuma kamfanonin kamfanoni, samar da gumaka maras lokaci kamar alamu na IBM da ABC.

Ɗalibi da Malami

Rand ya kasance kusa da wurin haifuwarsa kuma ya halarci makarantu da aka fi girmamawa a New York. Daga tsakanin 1929 da 1933 ya yi karatu a Cibiyar Pratt, Makarantar Design na Parsons, da Ƙungiyar 'Yan makaranta ta Art.

Daga bisani a cikin rayuwa, Rand zai ba da ilimi da kwarewa ta hanyar koyarwa a Pratt, Yale University, da kuma Cooper Union. Yawancin jami'o'i za su gane shi a ƙarshe, tare da darajar girmamawa, ciki har da wadanda daga Yale da Parsons.

A shekara ta 1947, an wallafa littafin "Random Design on " Rand, wadda ta tasiri sosai game da zane-zane da kuma ci gaba da ilmantar da dalibai da masu sana'a a yau.

Paul Rand & # 39; s Career

Rand ya fara yin suna ga kansa a matsayin mai zane-zane, yin aiki ga mujallu kamar Esquire da Jagora . Har ma ya yi aikin kyauta a wasu lokuta don 'yanci na' yanci, kuma a sakamakon haka, salonsa ya zama sananne a cikin al'umma.

Rand ya shahara sosai a matsayin darektan fasaha ga kamfanin William H. Weintraub a New York, inda ya yi aiki daga 1941 zuwa 1954. A can, ya haɗu da copywriter Bill Bernbach kuma tare da suka kirkira wani samfurin ga mawallafin-zanen mawallafi.

A yayin aikinsa, Rand zai tsara wasu daga cikin abubuwan da suka fi tunawa a tarihin, ciki har da alamu na IBM, Westinghouse, ABC, NeXT, UPS, da kuma Enron. Steve Jobs shi ne abokin ciniki na Rand don sunan kamfanin NeXT, wanda zai kira shi "gem", "mai tunani mai zurfi," da kuma mutumin da yake da "ɗan tsaka mai tsaka da waje mai ciki.

Rand & # 39; s Signature Style

Rand ya kasance wani ɓangare na wani motsi a cikin shekarun 1940 da 50s wanda masu zane-zane na Amirka suka fito da sifofi na asali. Ya kasance babban mutum a cikin wannan canjin wanda ya mai da hankali kan tsarin shimfidawa wanda ba shi da tushe fiye da zane na Turai.

Rand amfani da hotunan, daukar hoto, zane-zane da kuma yin amfani da shi na musamman don shiga masu sauraro. Lokacin da kake kallon adadin ID, an kalubalanci mai kallo don tunani, hulɗa, da fassara shi. Yin amfani da hankali, fun, ba tare da wata hanya ba, da kuma matakan haɗari ga amfani da siffofi, sarari, da bambanci, Rand ya halicci kwarewar mai amfani.

Wataƙila an sanya mafi sauƙi da kuma daidai lokacin da Rand ya kasance a cikin ɗaya daga cikin tallan talla na Apple wanda ya bayyana, "Yi tunanin Bambanci," kuma wannan shine ainihin abin da ya yi. A yau, an san shi a matsayin daya daga cikin wadanda suka kafa 'Swiss Style' na zane-zane.

Mutuwa

Paul Rand ya mutu da ciwon daji a shekarar 1996 a shekara 82. A wannan lokaci, yana zaune da aiki a Norwalk, Connecticut. Yawancin shekarunsa na baya sun yi amfani da rubuce-rubucensa. Ayyukansa da shawarwari don zane-zane na zane-zane yana rayuwa don yin wahayi zuwa ga masu zane-zane.

Sources

Richard Hollis, " Zane-zanen Hotuna: Tarihin Ƙarshe. " Thames & Hudson, Inc. 2001.

Philip B. Meggs, Alston W. Purvis. " Tarihin Meggs na Zane Zane ". John Wiley da 'ya'ya, Inc. 2006.