Mai amfani freemium ko aikace-aikacen free-to-play shi ne saukewa kyauta da ke amfani da sayayya-kayan aiki don samar da kudaden shiga maimakon karɓar farashi mai tsada ga app. Wasu aikace-aikacen freemium kawai ƙira ne kawai waɗanda ke ba da talla don sayen tallace-tallace, yayin da sauran kayan aiki da kuma wasanni suna amfani da tsarin tsarin shiga mai wuya da suke amfani da su a cikin sayayya. Alamar freemium ta zama kyakkyawa a cikin 'yan shekarun da suka wuce, musamman a kan na'urori masu wayoyi irin su wayoyin hannu ko allunan da wasannin Intanet da aka haɗa da yanar-gizon, musamman ma yawancin wasanni na yanar gizo (MMOs) kamar Everquest 2 da kuma Star Wars: Tsohon Jamhuriyar, wanda ke da duka sauya zuwa tsarin model freemium.
Freemium shine hade da kalmomin "free" da "premium".
Yaya Yayi Ayyukan Freemium?
Kyautattun shirye-shiryen wasan kwaikwayon ya zama babban samfurin haɗin kuɗi. Aikace-aikacen freemium na asali ya ba da aikinsa na kyauta don kyauta kuma ya ba da haɓaka don ƙara wasu siffofi. A cikin hanyar da ta fi sauƙi, wannan yana kama hada hada-hadar "rubutu" na app tare da jimlar fassarar, tare da siffofin da aka samo don farashin.
Manufar da ke bayan tsarin freemium ita ce, za a sauke da kyauta kyauta fiye da aikace-aikacen da aka biya. Kuma yayin da masu amfani da yawa zasu ci gaba da yin amfani da app don kyauta, yawan adadin abubuwan sayayya a cikin app zai wuce abin da za a iya yi ta hanyar ajiye app din.
Mafi kyawun sauƙaƙe
A mafi kyawun kyauta, wasanni masu kyauta suna ba da cikakken wasan don kyauta kuma suna maida hankali kan sauye-sauye na kwaskwarima a cikin shagon. Wani misali mai kyau na wannan tsari a aikin shi ne Run Temple, wani wasa mai ban sha'awa da ya fara farautar ' mai tsere marar iyaka .' Gidan gidan yanar gizon Temple ya ba ka damar sayen sauye-sauye na wasan kwaikwayo ko kuma taka gajerun hanyoyi don samun wasu kayan haɓɓakawa, amma dukkanin siffofin wasan za a iya buɗewa ba tare da kashe kudi ba. Ba a tilasta wa masu wasa su biya duk wani abu don kara yawan lokaci na wasanni na yau da kullum, wanda ke nufin za ka iya kunna wasa kamar yadda kake so.
Ƙaƙwalwar saye-da-ƙira na iya zama hanya mai kyau don ƙara sabon abun ciki zuwa wasan. A cikin Wasannin Wasannin Kayan Gida na Multiplayer (MOBA), babban wasa shine sauƙin kyauta yayin da za'a iya saya daban-daban haruffa ta hanyar tsarin kudi mai kunnawa wanda mai kunnawa ya karu a hankali ko sayayya. Wannan yana ba da damar kyauta mai kyauta don gwadawa. Kasuwancin In-app zai iya samar da karin farashi kamar sababbin tashoshi, abubuwan da suka faru, da dai sauransu.
Wasan Mafi kyawun Wasanni a kan iPad
Abinda ya fi dacewa da wasa
Akwai misalan misalai na freemium da aka yi rashin talauci, tare da wasu kudaden kudi da suka kai ga kwatanta kamar "biya don cin nasara", wanda ke nufin 'yan wasan da suke ba da kudi su zama mafi karfi fiye da sauran' yan wasan, da kuma "biya su yi wasa", wanda ke nufin wasanni ta amfani da wasu lokutan iyakance wanda za a iya ragewa ta hanyar sayen abubuwa a cikin shagon. Abin takaici, an gina dukkanin wasanni na wasanni akan biya don yin wasa.
Shin Freemium Ruwan Wasanni?
Yawancin 'yan wasa suna takaici tare da samfurin kyauta. Yawancin lokaci yana kama da wasanni suna ƙoƙarin kashe 'yan wasan nickel-da-dime har zuwa mutuwa. Misali mafi kyau shine lokacin da jerin wasan kwaikwayo masu kyau kamar Dungeon Hunter jerin suka juya zuwa kyauta-da-wasa da kuma aiwatar da mafi munin bangare na shi. Za a iya watsi da mummunan wasan, amma jerin wasanni masu kyau sunyi banza ne takaici.
Amma watakila mafi munin al'amari na haɓaka kyauta kyauta shine yadda ya canza maɓallin kunnawa. Kamar yadda 'yan wasan da yawa ke so don wasanni da za su iya biya kawai kuma ba damuwa game da biyan bashin, yan wasa a matsayin cikakkun sun kasance sun saba da sauke wani wasa don kyauta. Wannan ya sa ya fi ƙarfin ƙarfafa mutane su biya farashi na farko don saukewa kuma su tura wasu masu ci gaba zuwa tsari na kyauta.
Shin kyauta ne a kyauta don wasa?
Ku yi imani da shi ko ba haka ba, akwai wasu bangarori masu kyau ga Yunƙurin in-app sayayya. A bayyane yake, ikon saukewa da duba kyauta don kyauta kyauta ne. Kuma idan aka yi daidai, za ka iya samun abun ciki na "Premium" ta hanyar aiki ta hanyar wasan da kuma gina ƙananan kudin shiga.
Amma mafi kyau al'amari na model ne girmamawa a longevity. Wani wasa mai mahimmanci yana da tushen bashi kuma yana da sauƙin ɗaukar su a cikin wannan wasa fiye da yadda za a rinjayi su don matsawa zuwa maɓallin. Wannan girmamawa a kan tsawon lokaci yana haifar da ƙarin abubuwan da ke ciki ta hanyar sayayya da kayan aiki da kuma sabuntawa kyauta don ci gaba da wasan sabo ga masu wasa. Wannan shi ne kishiyar wasan kwaikwayo kawai shekaru goma sha biyar da suka wuce lokacin da wasan zai iya samun wasu alamun amma duk bugs bar bayan da aka bar a can don kyau.