Shin Meta tags gaske da tasiri a kan website ta SEO martaba?
Meta Tags suna da muhimmanci, amma sau da yawa fahimci, ɓangare na zane yanar gizo. Meta Tags dauke da bayanai ko "matakan" game da shafin yanar gizonku. Wannan bayanin, wanda yake a
na takardun HTML, ba'a nufin mutane su ziyarci wannan shafin ba, amma ana nufi ne don masu bincike, sabobin yanar gizo, da kuma injunan bincike.Yanzu, mai yiwuwa ka lura cewa "injunan binciken" sun haɗa a cikin jerin da aka ambata. Haka ne, injunan bincike suna karanta adadi na kamfanin, amma ba su amfani da wannan bayanin a cikin algorithm alkaluman bincike ba. Shekaru da suka wuce, injunan bincike sunyi amfani da Meta Tags kamar ɗaya daga cikin siginar da suka rinjayi matsayi, amma cin zarafi da waɗannan kalmomin sun lalace amfani da su a matsayin alamar martaba a duk manyan injunan bincike a yau. Wannan yana haifar da rikice ga mutane da yawa waɗanda a koyaushe sun gaya musu cewa dole ne su "canza Meta Tags" domin inganta halayen injiniyar bincike, amma waɗanda ba su kula da canje-canjen SEO ba kuma basu gane cewa, yayin da suke da muhimmanci a hanyoyi da dama, Meta Tags ba su da tasiri a kan martabar martaba.
To, menene Meta Tags ke faruwa yanzu kuma ta yaya za su taimaka wa shafin su inganta don mutane ? Ga jerin rundunonin Meta mafi mahimmanci a kan shafukan intanet da kuma yadda abin da suke nufi shine.
Bayani
Meta Description tag yana daya daga cikin waɗanda aka amfani da su don amfani da injunan bincike don abubuwan da suka dace. Saboda haka, mutane da yawa har yanzu suna kuskuren sunyi imani da cewa zasu iya ɗaukar wannan alama ta hanyar SEO-centric keywords kuma suna tasiri da jigon bincike na bincike. Wannan ba batun ba ne, amma wannan ba ya nufin wannan tag bai zama mahimmanci ba. Yawancin injunan bincike zasuyi amfani da abun ciki na wannan tag, wanda ya kamata ya ƙunshi taƙaitaccen bayanin abin da ke cikin wannan shafin, kamar yadda aka yi amfani da shi a cikin shafin bincike na binciken (SERP) lokacin da aka dawo da wannan shafi tare da bincike. Babu tabbacin cewa injiniyar bincike za ta yi amfani da rubutu daga Meta Description tag, amma sun dauki shi a matsayin shawara, don haka yana da kyakkyawar ra'ayin rubuta rubutun bayyane game da wannan shafin.
Keywords
Keywords wani tag cewa search injuna amfani da su yi amfani a cikin martaba lissafin. Wannan shi ne wanda ya kasance mai saurin zalunci kuma bai kasance wani abu a cikin martaba ba. Wasu masu sana'a na SEO suna amfani da wannan tag kawai don tsara sunayen da aka ba da shafin da aka ba su. Yayin da tag ba zai tasiri tasirin martaba na SEO ba, ba ya ba kowa aiki a kan lambar yanar gizon wata siffanta jerin sunayen waɗannan kalmomi sun dace da wannan shafin.
Mawallafin
Meta Author tag ne sau da yawa amfani da su jerin mutum ko kamfanin da suka halitta wannan shafi ko website, kusan kamar sa hannu a cikin code. Wasu masu zane-zane na yanar gizo sun fi son wannan hanya akan ƙara "Shafin Yanar Gizo da aka tsara ta ..." a cikin shafin yanar gizon.
Robots
Matsayin tagomen Meta ya sa masu bincike na injiniya su san ko an yi amfani da shafi ko kuma a hada su a cikin database. Idan kana da wata shafi a kan shafin da ba'a ke nufi ga jama'a ba, kamar shafin don ma'aikata kawai, ta amfani da takardun Robots shine hanya guda da za ka iya toshe wannan shafin daga injunan bincike.
Harshe
Shafukan da ke dauke da shafuka tare da harsuna daban-daban iya amfani da tag ɗin Meta Hausa don bari mai binciken ya san abin da aka rubuta a cikin harshe . Wannan ba don harsunan haɗin kwamfuta ba, amma ga harsunan ɗan adam kamar Turanci, Mutanen Espanya, Faransanci, da dai sauransu.
Revised
Meta Revised tag jerin lokacin da shafi na karshe canza. Wannan zai iya taimakawa tun lokacin da zai bari injiniyar injiniya ta san idan an canza canje-canje zuwa abubuwan da ke cikin wannan shafin kuma idan, sabili da haka, wannan shafin ya kamata a sake yi ta sakewa da kuma sakewa.
Tag Tag
Wata ƙa'idar HTML wadda ta fi dacewa ta ambata ita ce tagin
- Babban shafin window, a cikin kayan aiki
- Lokacin da aka kara shafi a matsayin alamar shafi ko fi so, wannan ita ce take da za a yi amfani dashi
- A cikin shirin SERP, wannan ita ce take da za a yi amfani dashi don shafi, nuna alamun farko na 50 zuwa 60
Kowace takardun HTML dole ne kawai dauke da tag 1 da kuma wannan alama ana amfani da shi ta hanyar bincike injuna a cikin algorithms. Abubuwan da aka yi wa tag ya kamata ya zama takaice, cikakken bayani game da abubuwan da aka samo a wannan shafin.
Edited by Jeremy Girard on 1/24/17