Kuna Binciken Binge? Ba Kai kaɗai ba
Idan ba ku taba ganin babban labaran TV ba don kallon abubuwa uku ko hudu a cikin zama ɗaya, ba ku kadai ba - kun kasance cikakkiyar ladabi na canza dabi'u na TV. Mun yi sanyi a kan watsa shirye-shiryen gargajiya na gargajiya, juya a maimakon don sauke hanyoyin, kamar Apple TV.
Binge TV
Wannan babban canji ne. "Binciken Binge da ake amfani dashi yana da mummunar sananne," in ji Karen Ramspacher, SVP, Abubuwan Bayani na GfK MRI na musamman a kan kallon TV. "Ayyukan ba da gudummawa sun dauki wannan al'ada ga sababbin matakai," in ji ta.
Abin da ake nufi shine masu kallo na kallon digiri sun dauki iko akan yadda suke kallon akwatin goggle, ko da yake yana iya nuna cewa mutum shida a cikin goma da ke kallo guda uku ko fiye da guda ɗaya na wannan nuna a cikin wani zama yana iya ingantawa kawai na buri.
Yana da ban sha'awa don yin la'akari da cewa masu amfani da Apple TV sune namiji ne, maza (17%) sun fi mata fiye da mata (10%) su mallaki ɗaya daga cikin na'urori, binciken da aka yi a hankali.
Kashi biyu bisa uku na waɗanda suka ce suna kallon talabijin akai-akai ta wannan hanya suna amfani da ayyuka masu gudana don yin haka.
Zama rufe
An san Apple sosai a matsayin "jariri da kuma kwarewa da fasaha," in ji mai bincike Doham & Co., Laura Martin. "Manufar Apple shine ƙirƙirar samfurorin da mutane ke so."
A wannan batun, Apple yana motsawa cikin kafofin watsa labaru (wanda ya hada da ya gabatar da gabatarwar sabis na kiɗa, Apple Music). Digitally savvy dubban abokan ciniki suna da tabbaci a cikin kamfanin ta gani, kuma lokaci zai iya cikakke.
Samun wurin zama na catbird yana zama a cikin canza dabi'u ga mallakar mallakar. Tuni kashi ɗaya bisa uku na Millennials na Amurka suna so su soke biyan kuɗin gidan talabijin din su, kuma fiye da rabin su (53%) suna kallon fiye da rabi lokacin da suke kallon talabijin.
"Bincike ya nuna cewa dubban dubban mutane sun fi so in haya fiye da dukiyoyinsu," inji mai suna Willham, Martin. "Ci gaba da yin amfani da Netflix, Hulu, da kuma Spotify, duk misalai ne na masu amfani da biyan kuɗin kuɗi na kowane wata don kuɗin watsa labaran ku."
Har ila yau, yana tayar da hawan gaske a lokacin da ke gudana ta hanyar sadarwar zamantakewar da ayyuka kamar Periscope, Snapchat kuma mafi.
Discoverability
Wadannan canje-canje zuwa hanyar da aka samo asali, maimakon mahimmancin ra'ayi na nufin mutane kamar ku kuma ina son in sami damar samun dama ga abin da muke so, inda muke da kuma lokacin da muke so, amma wannan kuma ya kalubalanci kalubale na biyu Apple TV yayi ta ƙoƙari don warware discoverability.
A ina muke yanzu, wani bincike na Reelgood Entertainments Habits a kwanan nan ya gano Netflix da masu amfani da Firayim din Amazon sun ciyar sau biyu (17.8 mintuna) a kowace rana suna neman abin da za su duba kamar yadda suke a kan USB (9.1 minti). Abin sha'awa shine, mutane da ke amfani da labaran telebijin suna ciyar da karin lokacin kallon talabijin amma suna ganin alamun kaɗan.
Lokacin da kowane bangare na kafofin watsa labaru ke samuwa a gare ku ta hanyar aikace-aikacen da yawa da kuma ayyuka, ba za ku so ku shuɗe tsakanin ayyukan da kuke ƙoƙarin neman abin da kuke nema ba. Wannan ƙalubalen nema na Universal Search shine warwarewa, ta ba da dama ga abokan ciniki na Apple TV su sami abin da suke buƙata, idan dai ayyukan sun goyi bayan API bincike.
Kewayawa ma wani ɓangare ne na matakan jarida na gaba. Kamfanin Apple ya ƙaddamar da mafi sauki ga masu amfani ga talabijin a Apple TV. Manus masu bayani, abubuwan da aka kunshi aikace-aikace da maganganun maganganu Siri goyon baya yana sauƙaƙe don kewaya ga abin da kuke nema, amma kamar yadda karin tashoshi da kuma sauran samfurori na manyan alamu, wasanni da kiɗa sun bayyana a kan tvOS, rashin ganewa ya kasance mai mahimmanci.
Apple TV yunkurin magance wannan ta hanyar bada tsarin shawarwari, don haka zaka iya tambayar Siri . Kuna iya tambayar shi don neman fim ɗin da ya danganci sunan mutane da suke aiki a cikin fim din, nau'inta, lambar aiki, alal misali:
- "Nemi jerin fina-finai na Game of Thrones,"
- "Nemi fim ɗin da ke wakilci Maggie Smith da yake zaune a cikin wani fan,"
- Kuna iya tambaya, "Menene zan kalli yau?"
Wadannan kayan aikin binciken da aka ci gaba zai inganta kamar yadda Apple ke tasowa sabis na bada shawara na AI ga abokan ciniki na Apple TV, wanda za a nuna da fina-finan da za a ƙara ƙari da kyau kamar yadda kake amfani da na'urar.
Driving 4K
Apple yana da gasar kuma kullun zuwa 4K zai kasance wani ɓangare na gaba na Apple TV. Roku yana goyan bayan gogewa har zuwa 4K (Samsung 4k TVs kasance ɗaya daga cikin masu sayarwa a cikin Fassara na Farin Gidan Fari na 2015 na 2015 na Adobe Digital Index), saboda haka akwai matsa lamba don amfani da Roku bayani tare da wasu wayoyin salula mai mahimmanci, duka iri ɗaya, Apple yana iya bayar dasu wani bayani mafi sauƙi kuma Apple TV har yanzu yana da asusun fiye da kashi ɗaya bisa uku na duk fadin amfani da na'ura, bisa ga siffar Adobe Digital .
