An fara kaddamar da iTunes Store a kan Afrilu 28, 2003. Manufar Apple ya zama mai sauƙi - samar da kantin kayan ado wanda mutane zasu iya saya da kuma sauke kiɗa na dijital. Da farko, shagon kawai ya dauki nauyin 200,000 kuma kawai masu amfani Mac sun iya saya da canja wurin kiɗa zuwa iPod . Masu amfani da kwamfuta sun jira har zuwa Oktoba 2003 don sakin Windows version of iTunes. A yau, iTunes Store shi ne mafi girma sayarwa na dijital dijital a Amurka kuma ya sayar da fiye da biliyan 10.
Farawa na farko da na 39;
Lokacin da Apple ya fara kaddamar da sabis na kiɗa na dijital iTunes na riga ya sanya hannu tare da manyan takardun rikodi. Ƙananan kamfanonin kamar Ƙungiyar Ƙungiyoyin Ƙwararrun Ƙungiyoyi (UMG), EMI, Warner, Sony, da BMG duk sun sanya hannu don yin waƙa a kan iTunes Store. Ba shakka, Sony da BMG sun riga sun haɗu don su kafa Sony BMG (ɗaya daga manyan manyan labaran kiɗa huɗu).
Ba da daɗewa ba ne bukatar da aka yi ba, kuma ba abin mamaki ba ne cewa tsawon sa'o'i 18 bayan da sabis ɗin ya fara rayuwa, ya sayar da kusan misalin 275,000. Kafofin yada labarai nan da nan sun ci gaba da nasarar wannan nasarar kuma sun ba Apple kyauta mai yawa wanda ya sa ya yi nasara sosai.
Ƙaddamarwa na Duniya
A lokacin Apple ta farkon kwanaki, da iTunes Store shi ne kawai samuwa ga abokan ciniki na Amurka. Wannan ya canza a shekara ta 2004 lokacin da aka gabatar da jerin sassan Turai. An kaddamar da kantin Music iTunes a Faransa, Jamus, Ingila, Belgium, Italiya, Austria, Girka, Finland, Luxembourg, Portugal, Spain, da Netherlands. Masu amfani a Kanada sun jira har zuwa ranar 3 ga watan Disamba, 2004, wanda ya kasance bayan bayanan Turai don samun dama ga iTunes Store.
Ƙaddamarwa na duniya ya ci gaba a ko'ina cikin duniya a tsawon shekarun da aka sanya iTunes Store mafi yawan fasahar kiɗa na dijital a duniya.
Rikicin DRM
Daya daga cikin mafi yawan magana game da al'amurra a cikin tarihin iTunes shine, ba shakka, Ƙungiyar Tsare ta Digital Rights ko DRM ba takaice. Apple ya inganta fasaha ta DRM, mai suna Fairplay, wanda kawai ya dace tare da iPod, iPhone, da kuma dintsi na sauran masu kiɗa na dijital. Ga masu amfani da yawa, ƙayyadaddun da DRM ke sanya a kan kafofin sayen da aka saya (ciki har da bidiyon) shine kashi na jayayya. Abin farin, Apple yanzu sayar da mafi yawan waƙoƙinsa ba tare da kariya ta DRM ba, kodayake a wasu ƙasashe akwai kariyar DRM ta kare a cikin kundi na iTunes.
Ayyukan
Apple ya yi bikin ci gaba da yawa a cikin shekaru, kamar:
- Sayar waƙoƙi miliyan 70 a farkon shekara.
- Dubban kiɗa na kiɗa 1 sun sayar da kwanaki 20 bayan an gabatar da su a shekarar 2005.
- 2006: biliyan biliyan da aka sauke da kuma samun kaso 88% na waƙar kundin kiɗa na musika (US)
- 2007: Cibiyar ta iTunes ta zama mashahuri mafi kyau a duniya don sauke fina-finai; An sayar da fina-finai miliyan 2.
- 2008: Apple ya sanar da waƙoƙi fiye da biliyan 4 da aka saukewa kuma ya zama mafi girma na kasuwa mafi girma na kiɗa na dijital a Amurka
- 2010: Fiye da biliyan biliyan 10 da aka sauke.
- 2011: Naira biliyan 15 da aka sauke.
Iconic Status
Shafin Yanar Gizo na iTunes shine sunan alamar da za a tuna da shi koyaushe a matsayin sabis ɗin wanda ya sauya masana'antar kiɗa na doka. Babban abinda ya fi nasara a kwanan wata ba shine adadin kafofin watsa labarun da ya gudana daga shaguna ba (ko da yake yana da ban sha'awa), amma hanyar da ta yi amfani da kayan aiki don fitar da masu amfani zuwa ga iTunes Store. Tare da ƙarin ayyukan kiɗa na layi yanzu suna bayyana, yawancin su suna bada (sau da yawa) sauye-sauye hanyoyin saukewa, Apple yana buƙatar tabbatar da cewa yana riƙe da halin yanzu da kuma na gaba don tsayar da gasar kuma ya kula da rinjayensa.