Shafin Farko na Twitter na Kasuwanci

01 na 10

Babbar Tips ga Kasuwanci a kan Twitter

Brandon De Hoyos / About.com

Yayinda yawancin kamfanoni da har ma da kamfanonin mota da kamfanoni sun ruga don shiga kasuwancin kasuwanci a kan Twitter , mutane da yawa suna nuna mahimmancin hanyar da Twitter ke ba da ita ba ta biya ba.

Matsalar, a cewar masu amfani da Twitter , ambaliyar tallata tallace-tallace na tweets guda ɗaya ba tare da wani haɗi tsakanin kasuwanci da mabiyansa ba.

"Mutane ba a kan Twitter ba ne za a tallata su," in ji Nathan Mathews, mai ba da shawara game da sadarwar zamantakewar al'umma ga Kuru Footwear, wani kamfani na takalma a Salt Lake City, Utah.

"Sun shiga Twitter don zama wani bangare na babban tattaunawa da ke kan iyakoki, kabilanci, al'adu, da addinai."

Wadannan kwanaki, Mathews yana tafiya cikin magana.

Ga mabiya Kuru a kan Twitter, Tallan Tattaunawa suna wa'azi daidai ne abin da magoya bayan su na yanar gizo suka yi tsammani daga kasuwanci.

Ƙashin ƙasa yana bauta wa abokin ciniki gaba ɗaya, ko da a kan matsakaici kamar Twitter, Mathews ya ce.

"Ka tuna, idan abokin ciniki shine mafi mahimmanci, to, duk lokacin da muke hulɗa da su, ko sun kasance abokin ciniki mai yiwuwa ko abokin ciniki na yanzu, yana da mahimmanci mu taimaka musu da bayanai mafi dacewa da su."

Shirya don fara amfani da twitter don shiga abokan ciniki? Ku yi imani da shi ko a'a, ta amfani da Twitter don gina kasuwancinku ba ta da wuyar gaske kamar yadda zai iya gani, kuma lokacin zuba jarurruka na iya zama ƙasa da yadda kuke tunani.

Ci gaba da karatu don koyi 9 dabarun kasuwanci na Twitter da muka koya daga kasuwancin daga bakin teku zuwa tekun, har ma a fadin kandami.

02 na 10

A'a. 1: Kasancewa Kwararren Kasuwanci tare da Bayanan Twitter

Ƙaƙamancin, http://twitter.com/titancommercial

Titan Kasuwancin, Chicago, Rashin lafiya. (@titancommercial)

Kuna so ku gina kasuwancinku a matsayin gwani akan Twitter ? Ga Titan Commercial, kalma ɗaya a kowace rana ya fitar da sakamako mai ban sha'awa ga kasuwanci akan Twitter.

"Mun gabatar da hanyoyi don shiga mabiya, kuma daya daga cikin hanyoyin da muke tunanin shine" Titan Word of the Day, "in ji Emily VanderBeek, darektan kasuwancin Titan Commercial, wani kamfanin sayar da kayan sayar da kayan kasuwanci a Chicago, Ill.

Kowace rana, VanderBeek yana ciyar da kusan rabin sa'a don saka idanu ga kafofin watsa labaru don bincika abubuwan da ke cikin kasuwannin, suna tura waƙa ga mabiyansu Twitter da abubuwan da ke da ban sha'awa da kuma shahararren "Maganar Day".

Rahotanni na lokaci kadan, VanderBeek ya ce, ya samar da ba kawai matsayi mafi kyau ba ne kamar yadda Titan Commercial ya kafa kansa a matsayin gwani a kan Twitter, amma yin aiki na yau da kullum ta hanyar mabiyansa masu sake yin tweets na Titan.

Ta hanyar ƙirƙirar abin sha'awa, batu shine masu bin Twitter kuma mutane masu ban sha'awa a sayen ko sayar da dukiya zasu tuna da "haɗin kai" na Titan, in ji VanderBeek.

"Duk musayar da abokin ciniki mai amfani yana da amfani - don haka Titan yana so ya isa Twitter domin ya ba da damar mutane su kasance tare da alamarmu duk da cewa ba za mu iya yin kasuwanci tare da su a wannan lokaci ba."

03 na 10

No. 2: Samar da kyakkyawar sabis na Abokin ciniki, Tattara Ƙarin Bayani

Mai ladabi, http://twitter.com/hbros

Hummus Bros, London, Birtaniya (@Hbros)

Kana son hanyar da za ta fi dacewa don auna bayanin abokin ciniki da kuma samar da kyakkyawar sabis na abokin ciniki?

Kasuwanci a kan Twitter ya kamata ku duba irin misalin Hummus Bros da ke London, inda dakin da kuka zaba na naman sa, kaza, wake da kuma sauran kayan ado ba kawai shine abincin gidan cin abinci ba.

Haɗin gwiwa, wanda yake da mashahuri tare da dalibai, masu wasan kwaikwayon wasan kwaikwayon, masana'antu da masana'antu, kwanan nan ya cigaba da cewa Twitter ya ci gaba da yin amfani da matakan da ke cikin gidan cin abinci don neman buƙatar abokin ciniki, in ji Kirista Mouysset na Hummus Bros.

Sakamakon sakamako, ya ce, ba kome ba ne mai ban sha'awa kamar yadda kamfanin yana ciyarwa har tsawon sa'o'i uku a cikin mako yana bincika abubuwan da masu sana'a suka yi a wurare a Holborn, Soho da kuma zuciyar yankin na London.

"Idan muka dauki lokacin da za mu amsa wa abokan ciniki da suka yi gunaguni da kuma ciyar da lokaci don bayyana abin da za mu yi daban-daban don kaucewa yin kuskure guda daya," inji Mouysset, "wadannan abokan ciniki zasu yi magana da mutane da yawa da gaske game da kwarewarsu."

Lokacin zuba jarurruka, duk da haka, ana iya zama cikakke girke-girke na nasara.

"Abokan ciniki a London suna da mamaki sosai game da matakin sabis na Hummus Bros," in ji Mouysset. "Suna godiya sosai cewa muna daukar lokaci don dubawa a kansu."

04 na 10

A'a. 3: Yi Neman Ayyukan Ayyukan Ayyukan Ayyukan Ayyukan Ayyukan Ayyukan Ayyukan Aiki

Ƙaƙamancin, http://twitter.com/mdpathways

MD hanyoyi (@mdpathways)

Dole ne ku haya sabon ma'aikata a kasuwancinku? Don MD Wayways, kasuwanci na shafukan gine-gine don masu neman aiki a kan Twitter ya zama motsa jiki mai ban sha'awa a yin amfani da tashar sadarwar zamantakewa.

Wani mai samar da bidiyon bidiyo mai mahimmanci don asibitocin da ake nema su karbi 'yan takara na gaskiya, MD Pathways kawai kwanan nan sun fara tweeting ayyukan aikin kiwon lafiya a shafin Twitter, Pathways Danny Gutknecht ya ce.

Duk da yake Gutknecht ya yarda da shaidun har yanzu yana da tasiri a kan Twitter wajen tasiri don aikin, ya ce yiwuwar mai girma ne don sayen masu sana'a.

"Rijistar masu sana'ar ilimin kimiyya mafi girma shine da yawa game da lakabi, kuma Twitter na iya taimakawa wajen wannan tsari," in ji shi. "Twitter yana aiki sosai don samar da hankali, [amma] mafi girma a cikin darajar makaranta da ke zuwa kasan da aka samu a Twitter."

A mafi kyau, Gutknecht ya ce ba da amsa daga aikawa da wannan damar aiki yana da kyau, kuma tafiye-tafiye zuwa hanyoyin yanar gizo na MD Pathways suna girma.

A mafi mahimmanci, neman buƙatun ayyukan aiki ga kamfanonin Twitter za a iya bugawa ko kuskure.

"Twitter na da matukar damuwa a yanzu kuma za mu bukaci karin shaida kuma karin lokaci don sanin lokacin amfani da Twitter," inji shi.

05 na 10

A'a. 4: Tallafa wa Sakamakon Sanya Kasuwanci

Mai ladabi, http://twitter.com/rfpdb

RFP Database, Northampton, Mass. (@rfpdb)

Dole ne a nemi takardar neman aiki? Tun shekara ta 2004, kasuwanni sun koma RFP Database don neman shawarwari. Amma, yayin da RFP Database ya sami karfin tallafi, kwanan nan shi ne ayyukan Twitter wanda ya kafa kuma shugaban kasar David Kutcher.

A duk lokacin da RFP Database client posts suka buƙaci shawara, an nemi roƙon tallan su zuwa shafin Twitter, yayin da tsari zai zauna a kan shafin yanar gizon a cikin shekaru da suka gabata; sakamakon, Kutcher ya ce, yana da fadi, masu sauraron lokaci na gaba kamar ba a taɓa gani ba.

Amma, ainihin sirri ga nasarar da RFP ke samu shi ne ta hanyar hulɗa tsakanin abokan hulɗa da ke faruwa a Twitter a kowace rana.

"Twitter shi ne babban tushen abubuwan da ke ciki, kuma babbar hanya ce ta inganta abin da ke cikin kuɗi zuwa wani yanki na kowa da kowa da aka hade," inji shi.

"Amma abin da ke da kyau a game da Twitter shine halin da ake nunawa , nan da nan wani ya dauki abinda ke ciki kuma ya mayar da shi ga mabiyansa."

Ta hanyar yin aiki na yau da kullum daga masu biyo bayan RFP, Kutcher ya ce zirga-zirga zuwa shafin ya karu a fili kuma ya haifar da kima ga kamfanin da abokan ciniki.

"Mun karfafa wannan halin tun lokacin da za ta ba ka damar zama mai mahimmanci ga mabiyanka idan kawai ka sanar da su game da shirin $ 250,000 don shafin yanar gizon yanar gizon yanar gizon ya sake fahimta kuma sun kasance masu zama masu bunkasa yanar gizon," in ji shi.

"Dukkan wannan da aka haɗuwa tare da kai tsaye ya sa mu masanin kimiyya kan batun kuma ya kara darajar kasuwancinmu."

06 na 10

A'a. 5: Targetar Sabbin Abokan ciniki da Bincike na Twitter

Ƙarƙashin, http://twitter.com/timbury

Timbury, Central New Jersey (@timbury)

Tallarar bashi? Lokacin da kake buƙatar sababbin abokan ciniki, Twitter shine hanya mai kyau don samun sababbin abokan ciniki, in ji Tim Kissane, mai amfani da Timeller Web Hosting na New Jersey.

Kowace rana, Kissane ya ce yana kallon Twitter don masu amfani da kalmomi masu alaka da yanar gizon yanar gizon kasuwanci ta hanyar amfani da shafin yanar gizon Hootsuite. Irin waɗannan kalmomi sun haɗa da "shafukan yanar gizon," "mai ba da shawara mai masauki," "wanda ya dauki bakuncin," da kuma " masarautar Linux ".

Kissane tweets game da sau biyu zuwa sau uku a rana ga masu amfani bisa ga binciken, ya ba da bayani game da harkokin kasuwanci ko amsoshin tambayoyin da aka aika a kan Twitter.

"Ina lura da Twitter duk rana, yau da kullum, yayin da nake yin wani aiki," inji shi. "Kusan duk abokan cinikin da na samu a Twitter."

Duk da irin cin nasarar da aka samu a kan Twitter, Kissane ya san masaniyar 'yan kasuwa a kan Twitter kuma ya ce kamfanoni su guje wa ci gaba da tallafawa ta hanyar amfani da asusun su.

"Ko da yake ban yi amfani da batu ko mota [sakonnin kai tsaye ba], na rasa 'yan' yan mabiya da suka yi tsammani ina razanar da su," in ji Kissane.

"Ba zan taba aika saƙon saƙo ko amsa ba sai dai idan mutumin ya bukaci bayani a kan mahalarta, ko kuma nuna fushi da mahalarta."

07 na 10

A'a. 6: Yi amfani da Hotuna don Bayyana Labarinka, Sayi Samfur

Ƙaƙamancin, http://twitter.com/kristensteinart

Kristen Stein Fine Art, Philadelphia, Penn. (@kristensteinart)
da Kilwin's, Jacksonville, Fla. (@kilwins)

Shin haruffa 280 a kan Twitter basu isa ba don sayar da kasuwancinku? Ga kamfanonin Twitter , hotuna suna da kyakkyawan hanyar "nunawa da kuma gayawa" ga mabiya Twitter, in ji Kristen Stein, Shugaba na Kristen Stein Art.

A matsayin mai zane-zane da kayan kayan ado, Stein ya sami hanyar sake farfadowa a kan Twitter daga 'yan wasa da masu amfani da suke jin daɗin aikinta. Da yake danganta da ayyukan da ya fi sabunta a kan Twitter, Stein ya ce zirga-zirga da tallace-tallace sun yi tsalle a matsayin mabiya masu karimci retweet Kristen Stein Abubuwan da ke ciki ga masu bin su.

"Na ga yawan karuwar yawan mabiya daga amfani da Twitter kuma na karbi buƙatun daga wasu shafukan yanar gizo don sake hotunan abubuwa na ko bayanai da na bayar a cikin shafukan blog," in ji Stein. "Na kuma karbi wasu takardun fasahar fasaha da kuma tambayoyin watsa labaru saboda sakamakon da aka yi akan Twitter."

A cewar Google Analytics, kashi 33 cikin dari na zirga-zirga zuwa gidan sayar da yanar gizo na Stein yanzu ya fito ne daga hanyar sadarwar zamantakewar al'umma, har da tweets da aka aika a Twitter.

Amma, yayin da Stein yake iya sarrafa kaya a kan layi, Camille Gregg na Kilwin, da cakulan, ice cream da fudge shop a Jacksonville, Fla., Yana tabbatar da ma'anar tubali da masu shinge na iya ganin irin wannan hanyar Twitter a cikin shaguna da kasuwancinsu. .

Kowace rana, yayin da kantin sayar da kayan shirya kayan abinci mai ban sha'awa na apples apples da sauran kyaututtuka, Gregg, kantin sayar da tallace-tallace da mai kula da PR, hotunan tweets na suturar sabo da ke motsa waje tare da na yau da kullum. Hotuna suna da ban sha'awa da gaske kuma sun haifar da sautin gaske, in ji ta.

A cikin 'yan sa'o'i, "Sweet Tweets," kamar yadda Gregg ya haife su, ya samar da yawa daga cikin retweets , a yayin da ake magana da su, kuma mafi kyau duka, ƙafar ƙafa a cikin kantin Kilwin da ke cike da abin da ya dace.

"Mun lura da tsalle," in ji Gregg. "[Twitter] wani hanya ne da ke da inganci don sayarwa da kuma raba bayani game da samfuranmu da aiyukanmu, [kuma] yana da mahimman layi."

08 na 10

A'a. 7: Abubuwa da yawa na kasuwanci? Going Local tare da Twitter

Ƙwararraki, http://twitter.com/camp_bow_wow

Camp Bow Wow, Boulder, Colo. (@campbowwow)

Kuna ƙungiya ne ko kasuwanci tare da wurare masu yawa? Idan kun kasance kamar Camp Bow Wow, ɗaya daga cikin ƙididdigar kula da kula da takalmin yara na Amurka, Twitter zai iya zama hanya mai kyau don ba da hankali ga al'amuran gida da na jiki kamar yadda kamfanin ya koya. Babu kasusuwa game da shi!

Kamar yadda ya fara yin amfani da Twitter (ko da a baya fiye da Oprah, Kamfanin Heidi Ganahl, Babban Jami'in Gudanarwa da kuma Rajistar Camp Bow Wow), kamfanin ya amfana daga asusun ajiya, yana ba da sabis na kwarewa na musamman, har ma da hotuna da labarun daga abokan ciniki masu jin dadi. da dabbobi.

"Abubuwan da aka karɓa daga abokanmu sun kasance mai girma," in ji Ganahl. "Muna rayuwa ne don sabuntawar su game da dakatar da 'ya'yansu a Camp, Hotuna hotuna daga Camper Cams, da kuma labaran labarun game da mu. Wannan shaida ce ta yadda suke son alamarmu da kuma ganin shi a matsayin ɓangare na rayuwarsu. "

Bugu da ƙari, don samar da tallace-tallace na yanar gizon yanar gizo (ko "Camper Cams"), abokan ciniki na Camp Bow Wow sun yi tsammanin kamfanonin za su kara karfafa fasaha a nan gaba. Twitter, Ganahl ya ce, ba banda.

"Majiyarmu ta abokin ciniki mai matukar fasaha ce sosai, kuma suna sa ran mu kasance a kan kowane abu," inji ta.

09 na 10

No. 8: Taimaka wa Cibiyarku, Gina Gidajen Hanya da Tattalin Arziki a Yankin Twitter

Mai ladabi, http://twitter.com/visit_jax

Kamfanin Kasuwancin Jacksonville, Jacksonville, Fla. (@JaxChamber)
kuma ziyarci Jacksonville, (@visit_jax)

Kana son tallafa wa birni, gina yawon shakatawa da inganta tattalin arzikin gida? Kamfanin Cincin Kasuwancin Jacksonville da Ziyarci Jacksonville sun kai Twitter don taimakawa wajen tallafawa kasuwanni da yawon shakatawa.

Bugu da ƙari, ga abubuwan tallace-tallace da kuma abubuwan jan hankali na yawon shakatawa, asusun kungiyar Twitter sun zama babbar hanya don tallafawa kamfanoni na gida, da nuna alamar kasuwanci mafi kyau, kasuwancin da aka fi sani da sauransu.

Sakamakon ƙarshe shine tushen abin da ya shafi Jacksonville, kuma hanya don bayani game da abin da ke kewaye da gari don yankunan gida da kuma masu yawon bude ido.

10 na 10

A'a. 9: Abu mafi mahimmanci shine a yi farin ciki akan Twitter

Ƙarƙashin ladabi, http://twitter.com/whereisgw

Gary West kyafaffen nama, Jacksonville, Oreg.

Duk da haka ba a sami wani daga cikin shafin yanar gizon Twitter ba don kasuwancinku? Ga Gary West Smoked Meats, kamfanin kamfanin Oregon wanda yake da kansa a kan kyautar lambar yabo ta kyauta, da tsalle zuwa Twitter ya ba da dama mai kyau don samun jin dadi da kuma samun tasiri a duniya.

Shigar da "Ina ne Gary West?", Sabon kamfanin kamfanin Twitter wanda ke da alamar da za ta iya samun kyauta, kuma zai iya haifar da kyautar Gary West Jerky don ganewa inda samfurin kamfanin zai sake gaba.

An riga an kama shi a Golden Gate Bridge a California zuwa Innsbruck, Ostiryia, Caleb Caleb na Caleb LaPlante ya ce wasan ya fara amfani da rayuwarsa, yayin da masu amfani da Twitter suka san kamfanonin - kuma wasan.

"Muna zuwa abokan ciniki na yanzu a wata hanya, kuma masu amfani da Twitter ba su taba jin labarinmu ba kafin su sami wasan kuma ana nuna su ga alama ta farko", in ji shi.

"Abinda ya fi mayar da martani ya kasance daga abokan cinikin da ke da sha'awar daukar mu tare da su a kan tafiya. Ina ganin ina da hotuna 50 daga ko'ina cikin duniya da Amurka."

LaPlante ya ce kashi mafi wuyar yana zuwa tare da alamu don tafiya tare da yawan hotuna na Gary West jerky a wurare masu nisa da kuma wurare.

"Yana da wuya fiye da ku iya tunani !," in ji LaPlante. "Abokanmu sun tabbatar da cewa suna da kwarewa sosai, saboda haka muna so mu ba su kalubale sosai." Wannan lokacin ya riga ya biya bashi. "

Tun lokacin da aka kaddamar da wasan karshe, Gary West ya bai wa 'yan wasa biyar kyauta tare da wasu' yan wasan da suka dade. Kamfanin yana fatan ci gaba da saurin wasan zuwa akalla sau ɗaya a mako a cikin shekara ta 2010.