Saƙonnin Ayyukan Saɓo na Ba da Samun Samun Bayanai, amma Dokokin Ana Tsayawa
Saƙonnin saƙo yanzu sun kai ga mafi girma fiye da kowane dandamali.
Halin ya faru ne a farkon shekara ta 2015. Magajin kasuwanci, kasuwancin kasuwanci da fasahar yanar gizon yanar gizo, ya ba da wani jeri na kwatanta zirga-zirga zuwa manyan shafukan yanar gizo na yau da kullum - Twitter, Facebook, LinkedIn, da kuma Instagram - ga manyan saƙon saƙo hudu, wani jinsi wanda ya hada da WeChat, Viber, WhatsApp da Facebook Messenger. Sakamakon da aka yi wa shugabannin: 2015 za a tuna da shi a matsayin shekara yayin da zirga-zirga zuwa aikace-aikacen saƙo ya zarce na zamantakewar zamantakewa. Kuma, har yanzu yana girma.
An kiyasta kimanin biliyan uku kuma yana ƙidaya masu amfani masu amfani a wata a aikace-aikacen saƙo. Kuma idan lokacin da alama sun fara farawa da kuma samo asali daga hanyoyin sadarwar zamantakewa, ƙira na aikace-aikacen saƙo a matsayin wuri don haɗi kai tsaye tare da masu sauraro masu yawa suna da kyau a yi watsi da su. A cikin kafofin yada labarai na yau da kullum, inda wasanni ke takara don kulawa da mabukaci tare da kamfanonin watsa labaru, masana'antu, da kasuwanni masu girma, damar da za su kai ga manyan, matasa, masu sauraro masu sauraro ne wanda yake da kyau. Barka da zuwa ga asuba na tallan tallace-tallace a cikin lokacin saƙonnin saƙo.
Yaya fasahar ke aiki tare da aikace-aikacen saƙo?
Ayyukan kamar Lines, Kik, Viber da sauransu suna ba da damar yin amfani da su. Wasu daga cikin hanyoyin da aka saba amfani da ita don yin hulɗa tare da abokan cinikin su a kan saƙonnin saƙo sune:
- Sabis na Abokin ciniki : Saƙo shi ne dandamali na halitta don amsa tambayoyin da kuma magance matsalar matsalolin abokan ciniki a ainihin lokacin da a cikin hanya mai dacewa
- Kasuwanci Kasuwanci : Wasu alamu suna amfani da dandamali na sakonni don samar da shawarwari na musamman, ko rangwame na musamman, wanda zai haifar da tallace-tallace na tallace-tallace na asali. Hakan zai iya ƙirƙirar abun ciki na dijital, kamar alƙallan ko wasanni, wanda za'a iya sayar da kai tsaye ta hanyar app
- Ma'aikatar Tattalin Arziki : Manufar samar da nisha ga abokan ciniki mai kwarewa ba sabon abu ba ne - kuma saƙonnin saƙo suna nuna hanyoyin da za su iya ba da labarun, nuna samfurori da haɗin sadarwa
A takaice dai, aikace-aikacen saƙo a yanzu suna da matukar girma da kuma samar da irin wannan hanyoyi masu haɗaka da yin hulɗa tare da masu sauraron kyawawan abubuwan, waɗannan buƙatar suna buƙatar rungumar waɗannan sabon dandamali, in ba haka ba, fiye da suna da sadarwar zamantakewa. Yawancin alamu suna fara fahimtar yiwuwar sayar da kayan da aka ba da saƙon saƙo. Wasu manyan alamu, duk da haka, sun riga sun gudana. Bari mu dubi wasu misalai.
Amazon on Line
Giant Amazon Amazon ya rabu da lokaci don kafa kantin sayar da layi a kan layin Layin, saƙon da aka yi da fiye da 200M na kowane wata, masu amfani masu amfani da suka fi dacewa a Japan, Thailand, Taiwan da Indonesia. Kamfanin, wanda ya bude kofofinta ga aikace-aikace na uku a cikin watan Maris na 2016, ya kasance daya daga cikin na farko don bawa masu haɓaka waje damar ƙirƙirar kalmomi don amfani a cikin app. Ƙungiyoyi, waxanda suke da nau'ikan software na "daidaita zance," hanya ce mai muhimmanci da alamu da sauran kungiyoyi suke hulɗa da mutane a aikace-aikacen saƙo. Da zarar ka bi asusun Amazon a kan layi, an gabatar da kai tare da jarida wanda ke dauke da abun ciki wanda ke samo daga samfurori masu kyauta waɗanda za a iya saya daga shafin yanar gizon (hello rainbow unicorn mug !!) da hotuna dake nuna "salon" na Amazon Firayimce mai amfani - irin su ajiyar akwatin Amazon wanda ake jiran buɗewa. Kuma dabbobi. Ƙungiyoyin cute da ke wasa da, da kuma cikin, akwatin Amazon. Idan ka bi Amazon, ana kuma gaishe ka da saƙo, wanda ke sa ka ziyarci zangon chat na Amazon waɗanda ke nuna alaƙa zuwa wani lokaci na yau, Free Apps & Wasanni, Firayim Minista, da Firayim Ministan.
Dukkan hanyoyin suna nuna kai tsaye zuwa shafin yanar gizon Amazon kuma suna ba da damar mai amfani ya saya / yin hulɗa ba tare da bata lokaci ba. A halin yanzu, Amazon baya bada izini ga saƙonni mai shiga daga mabiyan, ana amfani da hira kawai don Amazon don sadar da sakonni.
Amfanin Amazon :
- Drives kai tsaye sayayya
- Ya haifar da dangantaka ta kai tsaye tare da abokan ciniki mai yiwuwa da kuma masu yiwuwa
- Ƙara ƙarfafa amfani da amfanin mamba ta hanyar samar da damar sauƙi zuwa filayen firaye da bidiyo
H & amp; M on Kik
Da aka kafa a Kanada a shekara ta 2009, Kik yayi alfahari fiye da 80M kowane wata, masu amfani a duk fadin Arewacin Amirka. Yawancin masu amfani da aikace-aikacen - fiye da 80% - suna tsakanin shekarun 13-24, suna yin mahimmanci ga wuraren da ke kallon Generation Z. Misali mafi kyau shine mai sayar da kayayyaki na duniya, H & M. Ziyarci "Botshop" a kan Kik kuma za ku iya fara tattaunawa tare da maganganun jigilar, wanda aikinsa shine bayar da shawarar tsarin da kayayyaki bisa ga abubuwan da kuke so. Za a sa ka amsa wasu tambayoyi masu mahimmanci game da abin da kake sayarwa don (tufafi na maza ko mata), da zaɓin zaɓi naka daga kayayyaki waɗanda aka nuna don samun fahimtar halin kanka. Tattaunawa yana da ban sha'awa da kuma m, tare da mai magana daɗi yana amsawa cikin hanyoyi masu nishaɗi, da kuma amfani da kuri'a na emoticons don yin zaman tattaunawa. Da zarar bur din yana da mahimmancin salonka, za a sa ka zaɓi wani abu don yin kaya a kusa - alal misali, ɗakuna guda biyu, jakar jaka, ko jaket din denim.
Daga can, za a nuna cikakkun kayayyaki kuma za a iya zabar "Kauna da shi!" "Ka sake gwadawa," ko kuma danna "Sabuwar bincike" don farawa. Kowace kayan da aka gabatar za a iya saya ta hanyar shiga, wanda ke kai tsaye zuwa shafin H & M mobile, kuma zaka iya raba kaya akan cibiyar sadarwar ka da kafi so. Binciken yadda zance da Homo na H & M a kan Kik shine hanya mai dadi don samun shawarwari masu kyau.
Amfanin H & M
- Drives kai tsaye sayayya
- Ƙara ƙwaƙwalwa ta hanyar ƙarfafa rabawa ga sauran cibiyoyin sadarwar jama'a
- Ƙarfafa dangantaka ta hanyar kai tsaye tare da abokan ciniki mai yiwuwa ta hanyar shawarwari masu kyau
Hannu a kan Viber
Viber shine aikace-aikacen saƙon da yake da sha'awa a kudu maso gabashin Asia, Turai, da Gabas ta Tsakiya. Aikace-aikace yana aiki fiye da 200M masu amfani a kowace wata kuma mallakar rukunin watsa labaru na Rakuten ne ya sayi shi don $ 900M a 2014. Akwai hanyoyi da dama da fasahar zasu iya aiki tare da Viber. Ga ɗaya, za su iya tallafawa, ko sayar da, alamu - zane-zane da masu amfani zasu iya shigarwa a cikin sakonnin su - wanda suka karu cikin shahararrun (samar da $ 75M cikin kudaden shiga a cikin shekara guda kawai don layi na Lantarki). Brands kuma za su iya tallafawa "ƙwaƙwalwar jama'a" wanda zai iya tayar da hankulan alama kuma ya ba shi damar yin hulɗa tare da sababbin abokan ciniki, da kuma aika saƙonni ga masu sauraro a duniya. Harsuna sun tafi hanya madaidaiciya, suna son yin layin zane na zane-zane wanda ke wakiltar sautin Frappuccino®. Zaɓuɓɓuka sun haɗa da takarda mai suna "Starbucks Date?", Wanda ke amfani da takaddun sa'a kuma zai yi aiki daidai don gayyatar wani ya sadu da shi a Starbucks, kuma robot tare da tunani ya zubar da kansa, cike da hotunan abin sha mai dadi na Gidan Starbucks. zukãta.
Amfani da Harsuna :
- Bayyana alama ga abokan ciniki a duniya
- Ƙara ƙarfafa rarraba alamar ta hanyar samar da 'yan kwanto kyauta
- Ƙwararriyar tallace-tallace a cikin kantin sayar da ta hanyar yin sauƙi don bayar da shawarar tallace-tallace
- Ya samar da dangantaka ta kai tsaye tare da abokan ciniki mai kyau ta hanyar samar da darajar nishaɗi
Menene gaba?
Duk da yake aikace-aikacen saƙo na ba da zarafi don isa ga matasa, masu sauraron yanar gizo a fadin duniya, suna kuma fuskantar kalubale. Tun da yake kowannensu yana da halaye na musamman, wajibi ne kada a zaɓi zabukan su na musamman ba, amma kuma za su siffanta kwarewa ga kowane ɗaya. Wannan yana daukar albarkatun, ƙoƙari, da gwaji. Kuma yayin da tallace-tallace na tallace-tallace daga aikace-aikace ba su da sauƙin sauƙaƙe, wasu amfani sun fi wuya a auna - kamar yadda aka sani da wayar, da tasiri na raba zamantakewa, da kuma dogon lokaci na tallan tallace-tallace. Daga tsarin hangen nesa, ba za su kasance da sha'awar inganta tallace tallace-tallace kai tsaye ba kamar yadda suke cikin samar da kudaden shiga ta hanyar tallafawa, biyan kuɗi, da samfurori kamar na'urorin alamu da wasanni. Facebook's Head of Saƙo Products, David Marcus, ya bayyana ma'anar cewa: "Ƙididdiga a kan biyan kuɗi ba hakan ba ne, kuma muna son karfin da ya fi dacewa. Kasuwanci za su so su biyan su don a nuna su ko kuma a karfafa su - wanda shine babban dama gamu. "
Kamar fitowar yanar gizo, da kuma sadarwar zamantakewar da suka biyo baya, tasowa a cikin shahararren saƙonnin saƙo yana kawo dama da matsala ga alamu. Tsarin sararin samaniya wanda ya dace don bincike, aikace-aikacen saƙo zai iya taimakawa ta hanyar kai tsaye tare da abokan ciniki ta hanyar sabon nau'i na hulɗa. Duk da yake darajar da za a iya samu daga kokarin su ba a sani ba, masu amfani za su amfana kamar yadda muke da damar yin sadarwa tare da abubuwan da muke so a hanyoyi masu ban sha'awa. Yippee ku yay!